Sarelle: First Sarelle, then smile

Breakfast spread, Sarelle, ended its six-year marketing hiatus in Turkey with an emotive campaign that achieved its highest sales and market share in history.

Where were we?

Sarelle, introduced to the Turkish market in the 80s, is now a brand competing with global giants. Sarelle's products are free from trans fats, coloring agents, and preservatives, and made from 100% natural ingredients. Its glass jar is associated with health, and the label is made from easily removable material to simplify consumer life. Jars can be used as storage containers with the use of a metal lid, contributing to sustainability in this way.

Sarelle, once positioned as a generic brand in the past, now held a prominent place in consumers' lives as a pioneer of innovations...

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