Türkiye Is Bankasi: Digital Guarantee Letter

İşbank, the financial institution, used the digitalisation of its products to improve the customer experience and streamline internal processes in Turkey.

Where were we?

İşbank is a leading financial institution in its sector in terms of total commercial loans in March 2023.

Why were we there?

We adopt an approach where we both facilitate commercial life and make a tangible contribution by offering "instantly by my side" solutions tailored to the different needs of different segments, including SMEs and corporate customers.

We succeeded in making a difference for our existing customers with the "value-added" products and services we have been offering so far. However, in order to maintain our perception among the new generation, and especially among the SMEs, whose number...

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