Executive Summary
Pet Head is a pet grooming brand owned by Company of Animals, offering a complete assortment of products to suit any dog's coat and nose.
The brand assures that their products meet the highest quality standards, with wholesome and natural ingredients and a pH balance specifically formulated for the safety and comfort of dogs and cats.
In 2021 the company planned to relaunch new branding globally, ultimately aiming to increase listings and a more premium positioning within the category.
The agency succeeded in transforming Pet Head, with a new design that better transmitted the core values and personality...