OLIVER's mission was to help Barclaycard to successfully launch two new Avios credit cards and challenge the established brands that dominated the market.
Strategy
Barclaycard wanted to dramatise the ease of collecting enough Avios points for a trip abroad. Regular purchases, big and small, soon mount up.
Customers collected one Avios point for every £1 they spend. Or, for a £20 monthly fee, they could have the Barclaycard Avios Plus, which gave them 1.5 Avios points for every £1 they spent
After a year or so of dreary staycationing, the brand wanted to get people excited about foreign travel again...