Campaign details
Brand: National Health Service EnglandAdvertiser: National Health Service EnglandAgency: MullenLowe Group UK, Mediahub UKCountry: UK
Campaign Overview
Nursing an institution back to health
The NHS was under siege, facing a supply gap of over 50,000 nurses by 2021. Government funding cuts, workforce shortages and policy changes created the perfect storm: more nurses were leaving than ever or, worse, never applying in the first place. A pipeline of future nurses was desperately needed.
Strategy
Budget cuts meant driving greater efficiency without compromising effectiveness, ultimately building NHS employer brand appeal and driving direct...