Men's mental health has never been more widely talked about. But the truth is that men still struggle to discuss it and suicide remains the biggest killer of men under 45.
Strategy
Nivea Men wanted to help men start looking after their mental health before it became a problem. Research showed many men simply don't know how to talk about their feelings.
The strategy was to give men the tools to help them start talking and create a healthy routine that would improve their mental fitness and shift talking about feelings from stigma to strength.
To better understand the problem...