Exterion Media: Outdoor Ad Impact Forecaster

Exterion Media, the OOH media owner, created a real time tool to assist advertising in optimising their DOOH campaigns.

Campaign details

Brand: Exterion MediaAgency: MeMo2

Project Summary

MeMo2 observed an important transformation within the domain of marketing analytics, namely: the transformation from 'Descriptive Analytics (What happened?) to 'Prescriptive Analytics' (How to shape the future?). This transformation has become a motivation for the start of an innovative big data & machine learning project.

Since 2014, Exterion Media has invested significantly in offering advertisers data and learnings regarding their outdoor campaigns. Post-campaign results concerning the realised Impact and uplift in Awareness and Purchase Intent were shared with more than 275 advertisers. The market however, shows...

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