Campaign details
Brand: Exterion MediaAgency: MeMo2
Project Summary
MeMo2 observed an important transformation within the domain of marketing analytics, namely: the transformation from 'Descriptive Analytics (What happened?) to 'Prescriptive Analytics' (How to shape the future?). This transformation has become a motivation for the start of an innovative big data & machine learning project.
Since 2014, Exterion Media has invested significantly in offering advertisers data and learnings regarding their outdoor campaigns. Post-campaign results concerning the realised Impact and uplift in Awareness and Purchase Intent were shared with more than 275 advertisers. The market however, shows...