Annemarie Börlind: Golden X-Mas with NovaLanaLove

Annemarie Börlind, a natural cosmetics manufacturer, launched its "Golden X-Mas Promotion" campaign to increase sales of "Golden Products" offline and online with a focus on attracting new younger customers.

Campaign details

Brand: Annemarie BörlindAgency: Wavemaker GermanyRegion: EMEA

Strategy

Objective

The campaign aimed to achieve the following strategic goals.

Significant increase in sales of "Golden Products" offline and online with a focus on new and younger customers while reducing media costs and supporting the owned Instagram Account and Newsletter sign-ups.

  1. Increase share of new e-shop customers. The share of new customers should be at least 70% (through campaign contact).
  2. Increase the sell-in turnover of "Golden Products" category in stores during In-Season (Sep-Dec). Increase previous year's sales by 75%.
  3. Rejuvenate brand buyer structure. Reaching a lower...

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