Campaign details
Brand: Beiersdorf and RossmannAgency: Carat Deutschland GmbHRegion: EMEA
Strategy
Objective
Triple WIN Scenario for Shoppers, Retailer & Manufacturer: our goal is to show how programmatic targeting of relevant shoppers works with the Trade Desk and how this generates benefits for the retailer Rossmann (Objective: intensified use of the app), benefits for the supplier Beiersdorf (Objective: advertising spendings) and benefits for the customer (relevant advertising). We use the Power of Data together by taking the first steps into the cookieless future with the first-party data of Rossmann.
Target Audience
Separate campaigns for online activation...