Coca-Cola: Coke podcast hack

Coca-Cola, a soft drinks brand, integrated the iconic sound of opening a Coca-Cola drink into ASMR social media trends to increase weekly consumption across Turkey, enhance desire, create strong associations, and generate memorable brand experiences.

Brand: The Coca-Cola CompanyAgency: EssenceMediacomRegion: EMEA

Strategy

Objective

The primary challenge we face is creating an innovative way to connect with our target audience and generate memorable brand experiences. In the context of Coca-Cola, this translates into finding a unique approach to increase the weekly consumption of our product and enhance the desire for our brand. The rise of social media and digital trends like ASMR presents both an opportunity and a problem to solve. We need to find a way to leverage these trends and integrate Coca-Cola into the digital and sensory lives of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands