Domestos: Son Damlasına Kadar Sözümüz Var

Domestos, a brand of household cleaning products, aimed to be a pioneer of social hygiene with its 11-year initiative, the School Hygiene Project, to improve toilet facilities in schools, educate children on toilet hygiene to create a more hygienic and clean future for Turkey, strengthen the brand’s position, increase market share, and establish Domestos as a trusted hygiene leader.

Brand: Unilever TürkiyeAgency: ZON PROJECT MANAGEMENTRegion: EMEA

Strategy

Objective

At Domestos, we recognise that one in three children worldwide lack access to hygienic toilets. In light of this, and with the belief that all individuals have the right to live in conditions that meet basic standards of hygiene and health, we have launched a project aimed at being a pioneer of social hygiene. We have taken steps to improve the toilet facilities in schools and educate children on toilet hygiene to create a more hygienic and clean future for our country.

Throughout this 11-year process,...

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