Doritos: Turkey Wrap Hacking

Doritos, a snack brand, partnered with Quick Service Restaurants to Doritofy traditional Turkish wraps, to boost brand awareness, drive incremental growth, increase market share, elevate brand engagement and enhance the overall snacking experience.

Brand: PepsiCoAgency: OMD TÜRKIYERegion: EMEA

Strategy

Objective

Our strategic objective with Doritos Turkey Wrap Hacking was to create an innovative culinary journey that would not only boost brand awareness but also drive incremental growth through a new business model. Specifically, our key objectives included increasing market share, elevating brand engagement, and enhancing the overall snacking experience. We measured these objectives through metrics such as sales and consumer engagement.

Target Audience

This campaign represented a significant shift in our brand strategy as it introduced an entirely new business model and culinary approach. It was not the...

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