E*TRADE from Morgan Stanley: Wedding, Super Bowl 57

Electronic trading platform E*TRADE grew engagement and awareness in the US with a three-phased media approach around its Super Bowl Baby spot, that leveraged wedding content across digital media.

Campaign details

Brand: E*TRADE from Morgan StanleyAgency: MullenLoweRegion: North America

Strategy

Objective

The original home of online investing, E*TRADE has a decades-long history of being one of investors' top choices for trading. The brand has since expanded its offerings, providing clients with a full suite of financial tools and services that empower them to take control of their long-term financial planning. The company recently joining forces with Morgan Stanley has only added to our credibility as a long-term investing partner, allowing us to provide more robust financial services. This year's Super Bowl campaign was a...

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