Elidor: Young Women Support Centres project

Elidor, a cosmetics brand, collaborated with the Community Volunteers Foundation (TOG) and established Women Support Centres in Turkey to become a trusted brand and enhance its brand value by developing initiatives to promote women’s empowerment and gender awareness.

Brand: Unilever / ElidorAgency: SOBRAZ İLETİŞİMRegion: EMEA

Strategy

Objective

As a brand with the mission of empowering young women, we collaborate with the Community Volunteers Foundation (TOG), an expert NGO in its field. Through our project, we actively contribute to TOG’s mission of empowering young women on multiple fronts. With our Women Support Centres, we contribute to TOG’s goals of empowering young women psychosocially, informing them about their rights, encouraging them to acquire hobbies and professions, and accelerating social recovery. We aim for Elidor to enhance its brand value by developing initiatives in the realm...

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