Globe: Atin ang Tuloy-Tuloy na success

Globe Business partnered with the Philippines' Department of Trade and Industry for the creation of a four-part webinar series to provide MSME owners with a platform for continuous upskilling, empower them in their journey to digitalisation, and provide access and expert guidance to Globe's opportunities and support.

Campaign details

Agency: Publicis JimenezBasicRegion: APAC

Strategy

Objective

Be the Filipino MSME owner's business partner that will handhold them through their digitization journey, providing them access and expert guidance while offering relevant digital solutions and services so they can go beyond recovery and let their businesses thrive and flourish.

Target Audience

COVID-19 fundamentally changed how the world operated moving forward, specifically in relation to the business industry. These unprecedented circumstances emphasized how important it was for businesses to rely on digital solutions and services to improve their economic resilience in the post-pandemic environment. However, with little means...

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