Campaign details
Agency: Publicis JimenezBasicRegion: APAC
Strategy
Objective
The Tuloy ang Edukasyon, Tuloy ang Pag-asa Campaign was created to help alleviate the pain points of the different stakeholders when it came to adjusting to hybrid learning during the pandemic by offering promos, scholarships, and digital transformation solutions and services.
Target Audience
As the Philippine education system shifted to hybrid learning amid the pandemic, education stakeholders struggled to meet its technological demands. The digital divide had never been more glaring, as Filipino out-of-school youth rose significantly to 25.2% at the height of the pandemic and more than half...