Campaign details
Agency: Publicis JimenezBasicRegion: APAC
Strategy
Objectives
2020 and 2021 accelerated broad digital adoption among the Filipino youth as data became a new way to satisfy their evolving needs amidst pandemic restrictions and a tough socio-economic climate. For Gen-Z Filipinos digital became essential for school, socializing, eating, and entertainment.
But come 2022, data was no longer enough. Young people needed help not only to stay connected but to start rebuilding their lives post pandemic. They needed real world help aside from their deeper connectivity.
Globe Telecom saw it as an opportunity to drive value and better...