KFC: Mobile gamification pumps up the party in KFC Christmas Bucket meal campaign

Quick-service restaurant Kentucky Fried Chicken (KFC) launched Colonel's Belgian Bites as part of its yearly KFC Christmas Bucket Meal in the Philippines to strengthen its connection to consumers during the holiday season, and elevate holiday feasting experiences.

Campaign details

Agency: Wavemaker PhilippinesRegion: APAC

Strategy

Objective

No country is as excited about Christmas as the Philippines: once the "-ber" months begin, you can bet the halls will be decked in boughs of holly. Always keen on strengthening its connection to consumers during the holiday season, Kentucky Fried Chicken (KFC) launches a yearly KFC Christmas Bucket Meal filled with their famous Original Recipe Hot and  Crispy fried chicken, and other finger-lickin' goodies that change every year.

For Christmas 2022, KFC wanted to elevate consumers' holiday feasting experiences from basic to epic. It launched Colonel's Belgian Bites—delicious...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands