Kerevitaş-SuperFresh: Female stars of argiculture

SuperFresh, a leading frozen food brand, launched the Women Stars of Agriculture project in collaboration with Yıldız Holding Women’s Platform and in support of Turkey’s Ministry of Agriculture and Forestry to promote women’s engagement and empowerment, ensure the purchase of 5k tons of fruit and vegetables from contracted women farmers by 2025, and double the percentage of women farmers.

Brand: Kerevitaş-SuperFreshAgency: Lorbi PRRegion: EMEA

Strategy

Objective

Promoting women’s engagement and empowerment in both the business sector and various aspects of society. Empowering women economically within the agricultural sector and striving for equal opportunities. Generating a value of 35 million TL by ensuring the purchase of 5 thousand tons of fruits and vegetables from contracted women farmers by 2025. Doubling the percentage of women farmers within the next three years. Elevating the proportion of women farmers from less than 3% to 20% within the next three years.

Target Audience

The project started on July 1,...

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