NIDO: You are my #1 mom

NIDO collaborated with Saab Magalona, a relatable modern mum who represented the unique experience of parenting children with special needs, to strengthen the emotional bond between NIDO and Filipina mums, reinforce the brand's role as a trusted partner throughout motherhood, and solidify NIDO's position as the #1 toddler milk brand.

Campaign details

Agency: Openmind PhilippinesRegion: APAC

Strategy

Objective

The campaign aimed to strengthen the emotional bond between NIDO and Moms, reinforcing the brand's role as a trusted partner throughout the journey of motherhood. By doing so, we aimed to demonstrate how the brand understands the unique needs of each toddler and mom, further solidifying NIDO's position as the #1 toddler milk brand.

Target Audience

By leveraging NIDO's heritage and credibility, our goal was to raise greater emotional awareness about the "You're my Number 1" campaign. We aimed to showcase how NIDO relates to all types of moms...

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