Nestlé: How Nestlé health science created seamless O2O experiences with holistic CRM strategy

Global food and beverage manufacturer Nestlé developed a customer relationship management (CRM) hub to grow sales of its Nestlé Health Science products in Vietnam.

Campaign details

Brand: NestléAgency: AdtimaRegion: APAC

Strategy

Objective

Nestlé Health Science empowers people of all ages to live healthier lives with innovative nutrition products backed by scientific evidence. We have diversified brands offering a wide range of products supporting every life stage and generating business opportunities for cross-selling to prolong consumers' lifetime value through CRM.

However, consumer journeys are often fragmented and inconsistent across different touchpoints. They follow social media for inspiration and guidance, search products online for convenience and comparison, but end up on untrustworthy sources that provide inaccurate or biased information about the...

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