Brand: UnileverAgency: PHD MediaRegion: EMEA
Strategy
Objective
Our goal was to create a full-funnel always-on occasion ownership campaign in order to increase Nogger sales, increase bar market share and first-time buyer rates for Getir.
Target Audience
In 2022, we faced a daunting challenge, losing -589 BPS value market share in Getir’s bar category. The increasing competition, portfolio gaps, and price imbalances had left us struggling to regain our foothold. However, a small football ownership campaign in December revealed promising results, illuminating the power of owning occasions to create demand. It was a revelation that drove...