Brand: Unilever / OMOAgency: SOBRAZ İLETİŞİMRegion: EMEA
Strategy
Objective
As OMO, our mission to help future generations discover the world has evolved with the climate crisis and environmental pollution we face. The problems our planet is facing have shown us not only that we need to take action, but also that children are worried about their own futures. With Dirt for Good, we brought children and adults into the same recycling movement. We aimed to bring plastic waste back to life and spread awareness among children and their parents through the project. We recycled the...