Campaign details
Brand: Sony MusicAgency: KOSMOS VerlagRegion: EMEA
Strategy
Objective
Strategic Objective: To successfully launch a new "Die drei ???" product within a totally new segment (food) while maintaining the original quality standard and DNA of the brand.
Target Audience
This was a totally new product launch in a totally new segment for the franchise. We needed to build the product, design and execute a marketing campaign and convince German retailers to list our product in their stores. We decided to go for a high-quality product with a very unique product experience (the interactive riddle...