Swiss Miss: Mobile gamification inspires Filipino gamers to treat themselves good

Swiss Miss, a premium chocolate drink brand, launched a gamified mobile ad in collaboration with Digital Turbine to meet the Filipino consumers in a space associated with fun and relaxing, and establish Swiss Miss as a treat.

Campaign details

Agency: Spark Foundry PhilippinesRegion: APAC

Strategy

Objective

Even with its tempting mix of unparalleled Swiss hot chocolate and fluffy marshmallows, tropical markets like the Philippines can be a tough sell for premium chocolate drink brand Swiss Miss. With the country's scorching heat and stifling humidity, hot chocolate simply isn't the Filipino's immediate drink-of-choice.

Traditionally a cold weather drink, Swiss Miss strategically engages with consumers during the rainy season—when temperatures in the country are at their "coolest"—to highlight its promise of bringing warm, delicious comfort in a cup. With most Filipinos still working from home in...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands