Campaign details
Brand: Jamp PharmaceuticalAgency: Havas Media NetworkRegion: North America
Strategy
Objective
After more than a century of success worldwide, Valda was struggling in Quebec, where fierce competition in the category was making it hard to stand out against competitors. Our objective was to find a bold, impactful, and meaningful way to drive awareness and brand affinity without cannibalizing the product, all with a small budget.
Target Audience
The Heavy Metal Metro campaign was the first time this concept was put into place, yielding incredible results. With a limited budget to accomplish our goals, we...