Vaseline: The UV alarmer

Health and beauty brand Vaseline ran an educational campaign to drive penetration, online sales and volume growth for its body sunscreen products in Vietnam.

Campaign details

Brand: UnileverAgency: Mindshare Vietnam / WPPRegion: APAC

Strategy

Objective

Most people only use body lotion to moisturize their skin during dry or cold weather. Sadly, the body lotion they bought last winter would have been left in the drawer or forgotten on the top of bookshelves. In Vietnam, facts and figures show that body lotion penetration only peaks at a humble 13% during the three winter months and then drops to nearly zero right after.

Another fun fact, most people know that sunscreen protects you from the harmful effects of the sun. We...

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