Vodafone: 11 DK – Kadına Yönelik Şiddete Karşı Uluslararası Mücadele Günü

Vodafone, a telecommunications brand, leveraged Instagram where content was posted every 11 minutes to create awareness of the brand’s stand against violence towards women in Turkey and to increase downloads of its preventative Kırmızı Işık (Red Light) application.

Brand: Vodafone TürkiyeAgency: VMLY&RRegion: EMEA

Strategy

Objective

Our campaign was an awareness project. In terms of communication, we only had one big aim: that our anti-domestic violence message reaches as many people as possible. Vodafone Turkey is a brand that always stands against violence towards women and advocates that women should have equal opportunities with men in all areas of their lives. Around the globe, on average 1 woman is murdered every 11 minutes (UN Office on Drugs and Crime). In this direction, for more than 7 years, Vodafone’s Kırmızı Işık (Red Light) application has...

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