Brand: Vodafone TurkeyAgency: VMLY&R IstanbulRegion: EMEA
Strategy
Objective
As Vodafone, we launched our e-commerce application Her Şey Yanımda in 2021. In a market where competitors with enormous GRPs already existed, it was crucial to differentiate ourselves from the group. We had to challenge the pain points in the current system to create projects that would resonate, be shared, and provide “instant fame”. For this reason, we aimed to differentiate with our challenger approach in communication.
Target Audience
Due to the Turkish e-commerce market being highly competitive, with a number of major companies with significantly higher...