Campaign details
Brand: YieldmoAgency: YieldmoRegion: North America
Strategy
Objective
Our main focus was on the Click-Through Rate (CTR) as our primary performance measure. Our objective was to encourage visitors to the website to participate in a range of pet-related actions. In addition to CTR, we also emphasized optimizing the efficiency of our creative output with minimal additional effort.
Target Audience
The Ad Council, collaborating with the Humane Society of the United States and Maddie's Fund(R), sought to optimize the impact of their "Pets and People Together" campaign without incurring extra operational or creative efforts. Our...