Hidden Valley Ranch: Diamond

Hidden Valley Ranch, a ranch dressing brand, enlisted a diamond maker to create the Ranch Diamond to fuel brand love in the US and secure its role in culture.

Situation analysis

To Ranch Fans, Hidden Valley Ranch is more than America's favorite ranch dressing. It is a way of life. What began as an organic passion for the brand that created ranch, has become the foundation for a brand that seeks to secure its role in culture again and again with campaigns that make the fans feel seen and understood.

Over the years, the brand has cultivated cultural "love" by combining community power with commercial power, and has seen HVR fans demonstrate their willingness and eagerness to engage and share their love with the world. We have seen consumers...

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