Tropicana Mimosa Maker
North American SABRE Awards 2023 Summary Document
As the long-standing icon at the breakfast table for more than 75 years, Tropicana was actively seeking ways to differentiate themselves within the juice aisle as a modern brand, while staying true to its heritage of delivering moments of brightness to consumers. In order to achieve this, Tropicana needed to cut through the crowded media landscape and connect with consumers in a way that was ownable, culturally relevant, and rooted in human truth.
To inform our approach, our team leveraged social listening for a real-time look at how consumers were...