The United Nations: The People's Seat

The United Nations used social media to drive a global campaign that tapped into grassroots activism and let the people of the world have their say on climate change at the COP24.

Campaign details

Brand: The United Nations Framework Convention on Climate Change (UNFCCC)Brand owner: The United NationsLead agency: WPP, Grey LondonContributing agencies: Facebook, Kantar, Finsbury, BCW, WhalarCountry: GlobalIndustries: Charities & voluntary organisationsMedia channels: Content marketing, Livestreaming, Online video, Social media, Voice, chatbots, Word of mouth, influencersBudget: Up to 500k

Executive summary

This is a case study about how the United Nations used new marketing tools and platforms to include the world’s people in the biggest issues facing our time.

In an age of growing grassroots activism, many...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands