Android: #GetTheMessage – iPager

Annie Rowe, Brooklyn Carey, Paula Vampre

Android launched a mock Apple product, iPager, in the US to correct the false and pervasive cultural narrative surrounding the smartphone manufacturer, shift engrained perceptions, and call on Apple to #GetTheMessage by adopting the industry standard of RCS and making messaging better for everyone.

Campaign details

Brand: Android Brand owner: Google Entrant company: David MiamiIdea creation: David Miami Market: United States Sector: Mobile devices Media channels: Online video, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home Budget: 500k - 1 million

Executive summary

When green bubbles show up in the text chat, it’s a no. An instant ick. Pixelated videos, weird reactions, no read receipts – a total nightmare. And we all know who’s to blame - it's always the outlier in the group with an Android, messing up...

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