Campaign details
Brand: Campbell's Brand owner: Campbell Soup Company Entrant company: LEO BURNETT, USAIdea creation: Leo Burnett Chicago Market: United States Sector: Convenience, readymade Media channels: Programmatic display, Online video, Word of mouth, influencers, KOLs, Product placement, Merchandise & free gifts, Point-of-purchase, in-store, Social media, Search marketing, Video on demand, Online display, Television & Connected TV, Websites & micrositesBudget: 10 - 20 million
Executive summary
Holidays are a crucial time of year for Campbell's, accounting for 42% of annual sales of its meal-starting soups....