Campaign details
Brand: CeraVe Brand owner: L'Oréal Entrant company: CeraVe, USAIdea creation: McCann Toronto Market: North America (general region) Sector: Skin care, sun protection Media channels: Public relations, Events & experiential, Outdoor, Out-of-home, Online video, Word of mouth, Influencers, KOLs, Virtual & augmented reality Budget: 5 - 10 million
Executive summary
This is the story of how CeraVe taught the world to Cleanse Like a Derm, and in doing so dominated the category and grew an audience base from teens to trialists and...