Campaign details
Brand: Heinz Brand owner: Kraft Heinz Company Entrant company: VML, SpainIdea creation: VML Barcelona Market: United Kingdom Sector: Sauces, seasonings, condiments Media channels: Public relations, Websites & microsites, Word of mouth, influencers, KOLs, Magazines - consumer, Outdoor, out-of-home, Merchandise & free gifts Budget: Up to 500k
Executive summary
Heinz needed to accelerate its trial and awareness of its recently launched Pasta Sauces, especially amongst younger consumers. At the same time, Absolut wanted to drive brand salience and new occasions consumption.
When one...