JBL: JBL makes earbuds (for everyone)

Jeremy Ho, Haley Follo

JBL, an audio brand, launched the newest Tour Pro 2 earbuds in the US, with a first-of-its-kin touch screen earbud case, to strengthen its position in premium-tier wireless earbuds and move consumers to act.

Campaign details

Brand: JBL Brand owner: Harman International Entrant company: Havas, USAIdea creation: Havas New York Market: United States Sector: Audiovisual products Media channels: Events & experiential, Television & Connected TV, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home, Virtual & augmented reality, Online display, Public relations, Programmatic display, Radio & audio Budget: 5 - 10 million

Executive summary

Are you an Airpods owner? If not, you probably know someone who is. That’s the hill to climb for legendary pro & portable audio brand JBL, trying...

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