Memorial Sloan Kettering Cancer Center: Working with Cancer Pledge

Megan Bundy

Memorial Sloan Kettering Cancer Center launched a first-of-its-kind initiative in the US to generate mass awareness of the stigma cancer patients face at work, and encourage companies to pledge support for employees during this critical time.

Campaign details

Brand: Memorial Sloan Kettering Cancer Center Brand owner: Memorial Sloan Kettering Cancer Center Entrant company: PUBLICIS GROUPE, USAIdea creation: Publicis Conseil Paris Market: North America (general region) Sector: Healthcare services, providers Media channels: Radio & audio, Word of mouth, influencers, KOLs, Television & Connected TV, Newspapers, Online display, Outdoor, out-of-home, Social mediaBudget: Over 20 million

Executive summary

In 2023, we launched the Working with Cancer Pledge, a first-of-its-kind, cross-industry initiative to erase the stigma of cancer at work and create positive impact...

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