Northwell Health: Doesn't kill to ask

Ali Demos

Northwell Health, partnered with US healthcare systems to promote its movement Doesn't Kill To Ask and persuade people to ask about unlocked guns in the home.

Campaign details

Brand: Northwell Health Brand owner: Northwell Health Entrant company: STRAWBERRYFROG, USAIdea creation: StrawberryFrog New York Market: United States Sector: Healthcare services, providers Media channels: Print - general, Social media, Websites & microsites, Outdoor, out-of-home Budget: 3 - 5 million

Executive summary

In 2020, guns became the leading cause of death for kids, outstripping car accidents for the first time in US history.

How should a health system respond? Previous gun violence prevention work has been shocking, even devastating, but little...

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