Campaign details
Brand: Philadelphia Brand owner: Kraft Heinz Company Entrant company: PHILADELPHIA CREAM CHEESE, USAIdea creation: GUT Miami, Starcom Chicago Market: United States Sector: Dairy products, fats, oils Media channels: Outdoor, out-of-home, Events & experiential, Word of mouth, influencers, KOLs, Online video, Point-of-purchase, in-store, Public relations, Social mediaBudget: 500k - 1 million
Executive summary
Philadelphia cream cheese has been the category leader since its inception. But in the last year, it was under threat. A rising inflation meant Millennials and Gen-z had a lower...