Campaign details
Brand: Procell Brand owner: Duracell Entrant company: VML, United KingdomIdea creation: VML London Market: North America (general region) Sector: Sundries Media channels: Programmatic display, Websites & microsites, Social media, Direct marketing, Mobile & apps, Online display, Search marketingBudget: 1 - 3 million
Executive summary
This is a paper about a seldom thought about product: batteries.
Sold to the most feared homo economicus of B2B audiences: procurement.
In a commoditised category: company supplies.
With a little known brand...