Campaign details
Brand: Samsung Brand owner: Samsung Entrant company: Samsung, South KoreaIdea creation: Ogilvy New York Market: North America (general region) Sector: Mobile devices Media channels: Online display, Online video, Social media, Outdoor, Out-of-home Budget: Over 20 million
Executive summary
Why weren’t Apple users switching to Samsung?
The unfamiliar Android system? Sure.
The socially-suicidal ‘Green Bubble’? Definitely.
Californian-cool products everyone you know loves vs geeky Korean folding devices you’ve never seen IRL? Absolutely.
But we got...