Campaign details
Brand: Stella & Chewy's Brand owner: Stella & Chewy's Entrant company: EXVERUS MEDIA, USAIdea creation: Exverus Media Los Angeles Market: North America (general region) Sector: Petcare Media channels: Email marketing, Social media, Point-of-purchase, in-store, Mobile & apps, Outdoor, out-of-home, Online display, Search marketing, Sales promotion, Word of mouth, influencers, KOLsBudget: 500k - 1 million
Executive summary
The story is a familiar one: local shops fight to prevent big box stores from moving in out of fear they will ruin the community. To...