Campaign details
Brand: FinishBrand owner: Reckitt BenckiserLead agency: Havas Media IstanbulContributing agencies: Cora communications, Circus, Contentine, 3 dotsMarket: TurkeySector: Cleaners & detergentsMedia channels: Mobile & apps, Online video, Websites & micrositesBudget: Up to 500k
Executive summary
Taking an activist stance, dishwasher detergent brand Finish has been focusing on creating a social consciousness about Turkey's seemingly unstoppable descent into becoming a water-poor country. We wanted to draw people's attention to impending drought, show them drought is more imminent than we think and encourage them to save...