Campaign details
Brand: SurfBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: SilverpushMarket: PhilippinesSector: Laundry productsMedia channels: Programmatic display, Social media, Webistes & micrositesBudget: Up to 500k
Executive summary
The COVID-19 pandemic has made everyone more hygienic and conscious not just of personal sanitation, but also practically anything one can disinfect. However, in laundry, antibacterial is a benefit that was offered only by mostly premium laundry brands in the Philippines, making it unaffordable by most consumers who also needed the benefit.
Laundry detergent brand Surf, being...