Campaign details
Brand: Colorado's AppiaBrand owner: AMBEVLead agency: Santa ClaraContributing agency: SubmarineMarket: BrazilIndustries: Beer & ciderMedia channels: Online video, Packaging & design, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Would you survive in a world without food?
This campaign addressed bee extinction, a major threat to our society affects the food chain and human survivability as 75% of global food cultivation depends on bees.1We got Brazilians look at the problem and gave them knowledge and tools to help change the...