TD Ameritrade: The first interactive financial goal planning session in a chatbot ad

US-based investment brokerage TD Ameritrade cooperated with IBM Watson to create a display ad capable of providing financial guidance through a chat interface, driving strong conversion rates.

Campaign details

Brand: TD AmeritradeBrand owner: TD AmeritradeLead agency: Havas New YorkContributing agency: Neo MediaMarket: North AmericaIndustries: InvestmentMedia channels: Content marketing, Mobile & apps, Online display, Search marketing, Voice, chatbotsBudget: 500k - 1 million

Executive summary

The digital banner space has become increasingly noisy. While current display ads perform strongly, TD Ameritrade knew we could add more value in the early stages of choosing an investment solution.

Partnering with IBM Watson, we created an AI-powered, rich-media ad that provides guidance and answers to user questions...

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