Campaign details
Brand: Virgin MediaBrand owner: VirginAgency: RAPPMarket: United KingdomIndustries: Telephone & internet servicesMedia channels: Competitions & contests, Email marketing, Online display, Online video, Point-of-purchase, in-store, Social mediaBudget: Up to 500k
Executive summary
Virgin Media, the UK TV and broadband provider, had to improve customer net promoter score (NPS) at a difficult time for the industry. The challenge was to make a small budget campaign seem big, and to make all customers feel valued though few would receive tangible rewards.
To succeed it had to act differently....