Campaign details
Brand: WWFBrand owner: WWFAgency: Facebook Creative ShopMarket: United KingdomIndustries: Charities & voluntary organisationsMedia channels: Mobile & apps, Online video, Programmatic display, Social mediaBudget: Up to 500k
Executive summary
Limited stock only – and when it's gone, it's gone! That's the high-pressure sales pitch that has helped make Black Friday so lucrative for UK retailers. And it's a tactic that wildlife conservation charity WWF adopted with a twist when it launched its first Black Friday promotion in 2019, urging consumers to "adopt an animal this holiday...